When launching your ads, we give you full flexibility to use Meta's targeting options. One of them include enabling Advantage+ Audience.

In our launching process you will notice the ability to have this ON or OFF. Here's what that will alter...

​ON - Meta will take on any suggestions you make (interests, age, location) but will expand outside of those boundaries if they feel it will improve your performance based on their algorithms.
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​OFF - The ads will be served only to the audience you selected within the predetermined targeting criteria.
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To select your ideal audience, navigate to the Targeting & Delivery dropdown modal and expand it. You'll notice the Advantage+ Audience option.
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Results vary and every advertiser has their own preference on whether Advantage+ enhances their ad performance.
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