In the Meta, Saved Audience is reusable targeting created on predefined demographics, interests, behaviors, and locations, allowing you to quickly apply consistent targeting criteria across multiple campaigns.
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βNow you can use this audience when launching ads through AdCopy! π
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When you generate the ads and select the campaign type, scroll down to the Targeting and Delivery section:
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Note: This audience is created on the Ad Set level inside your Meta business manager meaning that you will need to create it before you can use it in AdCopy.
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In the Ad Set level, under the Audience section, you will see options for "Create New Audience" or "Use Saved Audience." Here, you define your audience by specifying:
Demographics like age, gender, and language
Locations
Interests
Behaviors
After configuring these parameters, you can click βSave This Audience".