Creating a lead generation campaign in Meta Ads Manager using Instant Forms is straightforward and efficient. Instant forms allow you to collect information from potential customers without them leaving Facebook and/or Instagram.
To use AdCopy for these campaigns, you must create Instant Forms on Facebook first. Please take a look at Meta's instructions on how to create these forms here.
After creating the Instant Form, you are all set to unleash the magic of AdCopy through it in a fire-and-forget fashion!
Using AdCopy to create Lead Generation Ads
Once you create ads, select the Lead Form Campaign from the campaign selector:
Configure the campaign by selecting either New Campaign or Existing Campaign.
Next, you wish to select if the campaign will be launched from dedicated ad sets (one ad per ad set) or a single ad set (all ads will be placed into a single ad set).
Click the Next button and configure the launch options. You will notice that this type of campaign differs from Traffic and Website conversions in the Campaign & Tracking part - it allows you only to select the lead form you will be using as the form itself is managed on Facebook. Also, it doesn't have conversion events or destination URL fields.
Once you select the Lead Form previously, review the details and launch your campaign.