In this article, we will break down each component of AdCopy's Automations feature to show you how to set up, customize, and monitor automations for maximum impact.
What are AdCopy Automations?
AdCopy Automations lets users predefine tasks and conditions that automatically adjust campaign elements based on real-time performance metrics. By automating repetitive or time-sensitive actions, users can focus on strategy leaving much of the manual management to the system.
To create automation, please follow the steps below.
Step 1: Creating an Automation
On the top navigation bar, click on Automations and then click the +Create button
A new menu will pop up. You will notice this menu has a few sections. Let's go over these sections in the creation process.
CREATE AUTOMATION
Here you can give your automation name, and assign the level (Campaign level, Ad Set level, Ad level)
Select the campaigns, set the level, and proceed to the next section.
CONDITION
Here you can set the conditions. For now, AdCopy supports spend and cost per result that can be higher than, less than or equal to the defined amount:
By clicking on the + button, you can add a second condition but in total, there can be only one trigger per condition. Once you set these conditions, proceed to the next section.
ACTION
In this section, you will set the actions that are triggered by previously set conditions.
For now, Action can pause the campaign. Just in case, we feature a failsafe for your automations just in case the Meta's API has an outage that is out of our control.
You can select one of the following failsafe options:
1. Pause: This action temporarily pauses the selected campaign, ad set, or ads when the connection to Meta is lost. This prevents spending on ads that may not be tracking performance accurately due to the outage. You can resume this manually.
2. Keep Campaign Active: Campaign covered with automation will keep running but triggers and conditions set previously won't take effect until the connection with Meta is re-established.
3. Pause and Resume: This is the default and recommended setting. In this scenario, in a case when the connection between AdCopy and Meta is interrupted, your campaign will be paused but resumed upon the connection being re-established.
Finally, proceed to the last step:
SCHEDULE
Here you will select the frequency and time range of the particular automation.
Once you set this up, your automation is ready! Click the Create button. Automation will now show up in the Automations home. You will notice a toggle for on/off and Actions dropdown menu where you can edit, delete or see active campaigns under
Depending on the level (Campaign, Ad Set, Ad) this window will show the scope of the automation.