AdCopy’s copy settings allow you to customize the tone, length, and purpose of your ads, ensuring that your copy resonates with the right people at the right time.
In our redesigned UI, as soon as you log in, you will see the ad builder section:
1. Offer label
2. AI Powered copy toggle ON/OFF
3. Copy Settings
4. Creatives Library
5. Brand selector
6. Account settings
7. Create Ads button
In this article, we will focus on the Copy Settings. When you click the Copy Settings button (3), you will see the following modal with options:
Let's overview these settings.
1. Copy Type: This is a style of the copy you plan to launch, allowing you to choose between short, direct sales copy, longer descriptive copy, or a testimonial story to best suit your campaign's messaging.
Short, Direct Sales Copy
This type of copy focuses on being concise and to the point. Usually, it consists of one to three straightforward sentences. Ideal for quickly capturing attention with strong calls to action.
Longer, Descriptive Copy
For ads requiring more explanation. It is ideal for ads that are focused on listing features or benefits and yet not being too lengthy.
AdCopy Team pro tip: To get most of this copy type, make sure your Offer's additional info section is filled with the necessary information so our model can get important context and list it in this copy type.
Testimonial Story Copy
Creates text that presents positive customer experiences from a first-person perspective.
2. Copy Purpose: Defines the specific goal of your ad copy, whether it's attracting new customers, re-engaging interested prospects, or retargeting warm leads.
Acquiring New Customers
The tone focuses on reaching new audiences by introducing your brand and grabbing the attention of potential new customers. Ideal for attracting people unfamiliar with your brand or for fresh new brands.
Re-Engaging Interested Prospects
For audiences who have previously shown interest but haven't converted yet. Ideal for scenarios where you offer additional benefits to make this audience shift towards conversion, like "Additional 20% off until the end of the week!" or "Final sale!"
Retargeting Customers or Warm Leads
Retargeting copy tone is aimed at people already familiar with your brand - either previous customers or warm leads. This type of copy often includes personalized or incentivized messages, like offering discounts, loyalty bonuses, exclusive offers, or reminders to complete a purchase.
3. Language: AdCopy can create ads in any language, including language variations, like Brazilian Portuguese or Norsk Bokmål. Even fine-tuning English is possible like British English or American English. Just write the language you wish to use.
4. Emoji toggle: You can enable or disable emojis based on your preference. When enabled, AdCopy will automatically add relevant emojis that fit the tone and context of your ad copy.
5. Creativity Amplifier: Gives you control over how much creative input the AI contributes to the ad copy on a scale from 0 to 10.
0 is more straightforward and closer to traditional writing. It will stick with your inputs from the Offers section.
10 pushes the AI to generate more creative, attention-grabbing, and imaginative content.